The brand is dead –
long live the brand.

Bildschirmfoto 2014-05-27 um 09.57.33

An interesting article about the impact of brands in our digital world – recommended by Harvard Business Manager. Read more.

Vision translated
into form.
The inflatable
cycle helmet
Hövding.

Bildschirmfoto 2014-05-22 um 14.04.23

 

 

 

After 7 years of development, two swedish designers have translated their vision of an inflatable cycle helmet into form. Hövding, normally disguised as a scarf, is now available worldwide. A real innovation. Congratulations. Read the article in the Guardian.